Myria: changing what wealth and success looks like

Credit: Myria

How would you spend a billion dollars? That is the question often asked at dinner parties or to start a conversation. But how do the wealthy get the most out of their money, not in terms of profit or revenue, but in terms of experiences? Myria wants to help. 

Myria defines itself as the app for the rich and famous, but what exactly does that mean? 

It means connecting the world’s wealthy and providing them with experiences befitting their stature. In other words, providing the wealthy with a wealthy lifestyle. 

Speaking to PBI, Rey Flemings, founder and CEO of Myria explains the idea and what Myria provides. 

He says: “There were two moments that painted in my mind that we needed Myria. 

“One was early in my career when I was working in a family office for major recording artists. The observation was that we had a number of globally significant recording artists and a number of wealthy families and I thought that it was interesting that our A-List celebrity clients had greater access than our rich clients, even if the rich client was much richer, their access was far lower. The observation that money cannot buy everything fascinated me. 

“The other thing is concierges just do not work. WealthX commissioned a study and found that two thirds of all ultra high net worth individuals are dissatisfied with their concierge services. The most interesting part of that report was that UHNWIs were dissatisfied even when their own family office was providing those services. 

“Furthermore, we felt that business networking had reached a saturation point. We felt there was an opportunity to really focus on the social aspect.” 

According to Flemings, people want to “engage on a fun basis”. 60% of the business is about the fun side of life such as sports events, complex travel experiences or entertainment, while 40% focuses on the serious side of life, such as estate management, security and staffing. 

The fun side is where Myria stand out, setting up world class family holidays or meetings with a personal hero or through leader. It can even set up music or sports experiences that people have never had before. According to reports, Myria rented out the entire floor of a Las Vegas hotel for one client and their 400 guests.